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How we work

"It'll work itself out" rarely does.

You could try to sort your finances alone. But the world keeps getting more complex, not less. We help you see the whole picture, then make sense of it.

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Top 100Financial Advisors 2025

4.4 Excellent on Trustpilot

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Most people don't know what they don't know.

You've got a pension, maybe a few. Some savings. A house. A vague sense it should all be working harder, and no clear way to tell.

Then the rules change. A letter arrives with sixty days to make a decision you don't fully understand. Questions pile up faster than answers.

We start by showing you where you stand, in plain English.

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How we work

The things that make money hard.

It's rarely the money itself. It's everything around it.

Most people don't come to us because they're bad with money. They come because the rules are complex, the jargon is thick, and the stakes feel too high to guess. We make all of it clear.

Complexity and jargon

Pensions, tax, investments, all written in a language that seems designed to keep you out. We translate it.

Rules that keep changing

New budgets, new thresholds, new deadlines. What was right last year may be wrong now. We keep you current.

The live-well question

Can you actually afford the life you want, now and later? Most people never find out. We'll show you.

From first call to clear plan

Three steps, that's all there is.

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Talk to us

A first call, no charge and no obligation to go further. Tell us what's on your mind. We'll tell you honestly whether we can help, and how. Thirty minutes on the phone, video or in person.

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Financial Healthcheck

A full review of everything: what you have, what you owe, what it's all for. We gather the whole picture, assess it properly, and build a plan around your life. Pensions, savings, investments, tax, the lot.

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See where you stand

We sit down and walk you through it. What you can do, what you can't, and usually the good news that you can do more than you feared. The report is yours, whatever you decide next.

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You know what living well looks like.

We'll show you the numbers to get there.

Our Financial Health Check ends the guessing. You'll know what you have, what it's worth, and what it makes possible.

For most people, that's a relief and a surprise. The pension is healthier than they feared. The holiday is affordable. The gift to the grandchildren won't sink the plan.

A clear plan isn't a spreadsheet. It's a reason to stop worrying.

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One process.

Two ways forward.

Which one is right isn't a budget decision. It's a judgement we make together, based on what your situation actually needs.

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We recommend first

We recommend the right one. After your Financial Health Check, we match you to the right level of support, set by how complex your situation is, not the size of your wallet. The advice is the same standard either way. What changes is how closely we stay involved.

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Lifestyle Advice

For those whose situation is more contained. The same expertise, brought to the moments that need it, with regular reviews to keep you on track. Not a lighter service. The right amount of one, for a life that is settled now and doesn't yet need more watching over.

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Lifestyle Planning

For clients with more to stay across. Larger estates, inheritance tax, trusts, decisions that shift over time. An ongoing partnership with a planner who holds the whole picture as it changes, checks it against your life, and adjusts before small things grow larger.

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Why not just do it yourself?

The apps are getting good. For a simple year, you might manage fine alone. But a simple year isn't the test. The test is the year the rules change, the market drops, or the person who always handled the money isn't there any more.

When that happens, you want someone who knows your whole situation and carries the responsibility for getting it right. An app can't be held to account. We can. Our name is on the advice, and when your plan does well, so do we. That's how we're paid.

We built this for people who could go it alone but would rather not.

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FAQs

The questions people often ask before they start.

It starts with one conversation.

Tell us a little about yourself. One of our advisors will be in touch within one working day.

30 minutes, by phone, video or in person

No pitch. No pressure. No paperwork

A real person, within one working day

Top 100Financial Advisors 2025

Book a call

Independent financial planners across the South East

Worthing office

Worthing

Phone: 01903 259200

Guildbourne House, Chatsworth Road,Worthing, West Sussex BN11 1LY
Directions
Horsham office

Horsham

Phone: 01403 242324

Ridgeland House, 15 Carfax, Horsham, West Sussex RH12 1DYL
Directions
Brighton office

Brighton

Phone: 01273 328907

Park Gate, 161-163 Preston Road, Brighton, East Sussex BN1 6AU
Directions
Chichester office

Godalming

Phone: 01483 427366

Ground Floor, Unit 3, Godalming Business Centre, Woolsack Way, Godalming, Surrey GU7 1XW
Directions
Haywards Heath office

Haywards Heath

Phone: 01444 405160

Commerce House, 21 Perrymount Road, Haywards Heath, West Sussex RH16 3TP
Directions
Sevenoaks office

Sevenoaks

Phone: 01959 565187

Dibgate Farm, Chevening Road, Sundridge, Sevenoaks TN14 6AB
Directions
Uckfield office

Uckfield

Phone: 01825 766130

Suite H, Kennet House, Office Village, River Way, Uckfield, East Sussex TN22 1SL
Directions
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  • Contact us

    • Worthing Office: 01903 259200
    • Horsham Office: 01403 242324
    • Brighton Office: 01273 328907
    • Godalming Office: 01483 427366
    • Haywards Heath Office: 01444 405160
    • Sevenoaks Office: 01959 565187
    • Uckfield Office: 01825 766130

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    © 2026 Pembroke Financial PlanningPembroke and Pembroke Financial Planning are trading names of Pembroke Financial Planning Limited, authorised and regulated by the Financial Conduct Authority (FCA). FCA no. 228341. Registered in England, Company no. 02518721. Registered Office, 5th Floor Park Gate, 161-163 Preston Road, Brighton, England, BN1 6AU
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