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Protection

The plan only holds if it can survive the year you didn't see coming.


Pensions, savings and investments all assume your income keeps arriving. Protection is what holds the plan together if it doesn't.

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Pension planning

What protection actually covers.

Four different risks. Most people have the wrong amount of cover for at least one.

Protection isn't one product. It's a set of tools for different situations: needing treatment, becoming too ill to work, losing your income, or dying. Most people either have none of it, or the wrong amount for what they actually need.

Life insurance

A lump sum or income for the people who depend on you, if you die. Set to what they'd need.

Income protection

A regular income if illness or injury stops you working. The FCA say only 6% of UK adults have it.

Critical illness cover

A lump sum if a serious illness is diagnosed. Could clear debts or buy time while you recover.

Health insurance

Access to private diagnosis and treatment when you need it. Not instead of the NHS, a way to be seen sooner.

The questions people arrive with

The state safety net is thinner than people assume

Most people assume that if they couldn't work, the state would catch them. It does, just not by much.

In 2026 statutory Sick Pay is £116.75 a week, and it lasts 28 weeks

After that the safety net is Universal Credit, which pays considerably less.

For most households, that's nowhere near a mortgage, let alone everything else.

This isn't a criticism of the system. It's the reason protection exists: to cover the gap between what the state provides and what your household needs to keep going.

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What doing nothing costs

Most people get the amount wrong, not the idea.

Almost everyone agrees, in principle, that protecting your income and your family makes sense. Where it goes wrong is the amount.

Too little, and a policy that looks reassuring on paper leaves a real gap when it's needed: not enough to clear the mortgage, not enough to replace the income that's gone.

Too much, and you're paying every month for cover you didn't need, money that could have been working elsewhere.

Getting the figure right means looking at what you owe, what your household spends, and what your employer already provides. Not a multiple of salary that ignores all three.

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Pensions are different

Whole of market. The right cover, not the most cover.

We're not tied to any insurer. We search the market for the policy that fits.

We check what you already have before recommending anything new. Many pay for overlapping cover, or have a gap nobody pointed out.

When it's needed, insurers pay. £5.73 billion in 2024, average claim £18,700 (ABI). The real risk is too little cover, or none.

Reviewed regularly. What you need at 30 isn't what you need at 50.

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FAQs

The protection questions people ask.

From First Call to the right cover.

Three steps. That's all there is.

Talk to us

Talk to us

One call. No obligation. Tell us what you're worried about and what cover you already have. We'll tell you honestly what's missing.

See the plan

See the plan

The right cover, at the right amount, for what you actually need. Not the most. Not the cheapest. Every recommendation explained, every cost named.

Get on with living

Get on with living

We stay across it. Tax rules change. Family circumstances shift. We check in regularly to make sure the plan still reflects what you want.

The right cover starts with the right conversation.

Tell us a little about yourself. One of our advisors will be in touch within one working day.

30 minutes, by phone or online.

No pitch. No pressure. No paperwork.

A real person, within one working day.

Top 100Financial Advisors 2025

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Submit the form and pick a time that works for you.

Independent financial planners across the South East

Worthing office

Worthing

Phone: 01903 259200

Guildbourne House, Chatsworth Road,Worthing, West Sussex BN11 1LY
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Horsham office

Horsham

Phone: 01403 242324

Ridgeland House, 15 Carfax, Horsham, West Sussex RH12 1DYL
Directions
Brighton office

Brighton

Phone: 01273 328907

Park Gate, 161-163 Preston Road, Brighton, East Sussex BN1 6AU
Directions
Chichester office

Godalming

Phone: 01483 427366

Ground Floor, Unit 3, Godalming Business Centre, Woolsack Way, Godalming, Surrey GU7 1XW
Directions
Haywards Heath office

Haywards Heath

Phone: 01444 405160

Commerce House, 21 Perrymount Road, Haywards Heath, West Sussex RH16 3TP
Directions
Sevenoaks office

Sevenoaks

Phone: 01959 565187

Dibgate Farm, Chevening Road, Sundridge, Sevenoaks TN14 6AB
Directions
Uckfield office

Uckfield

Phone: 01825 766130

Suite H, Kennet House, Office Village, River Way, Uckfield, East Sussex TN22 1SL
Directions
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    • Worthing Office: 01903 259200
    • Horsham Office: 01403 242324
    • Brighton Office: 01273 328907
    • Godalming Office: 01483 427366
    • Haywards Heath Office: 01444 405160
    • Sevenoaks Office: 01959 565187
    • Uckfield Office: 01825 766130

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    © 2026 Pembroke Financial PlanningPembroke and Pembroke Financial Planning are trading names of Pembroke Financial Planning Limited, authorised and regulated by the Financial Conduct Authority (FCA). FCA no. 228341. Registered in England, Company no. 02518721. Registered Office, 5th Floor Park Gate, 161-163 Preston Road, Brighton, England, BN1 6AU
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